“At Bella, we are committed to an aggressive innovation pipeline bringing trusted, quality products to market in order to build confidence in our community of lash professionals.”
— Zach Chipman, CEO + Head Engineer
At Bella we lead with transparency to build trust.
LashScience™ is our educational initiative to push boundaries of what’s possible in lash innovation & education. Bella Lash products are formulated by our in-house team of engineers and chemists. We adhere to strict testing guidelines created by and for experienced lash professionals. Join us in the Lab!
At our core, we are innovators. We are constantly reinvesting and leading the industry with our innovative technology, products, ideas and education.
Highest Standards for Quality
We are committed to providing best in class, boundary-pushing innovations faster than our competitors, all while not sacrificing on quality and efficacy.
Bella Lash Lab
At Bella, we pride ourselves on transparency. Join us in the Lash Lab to see how we are pushing the boundaries of beauty & science. Follow us on social for behind the scenes #LashScience content.
Our Lash Science™ Team
Meet the leadership behind Bella's LashScience™.
Founder, Master Lash Artist
CEO, Head Engineer
Bachelor of Science - Mechanical Engineering
VP of Research and Development