“At Bella, we are committed to an aggressive innovation pipeline bringing trusted, quality products to market in order to build confidence in our community of lash professionals.”

— Zach Chipman, CEO + Head Engineer

Haley Chipman
Zach Chipman


At Bella we lead with transparency to build trust.

LashScience™ is our educational initiative to push boundaries of what’s possible in lash innovation & education. Bella Lash products are formulated by our in-house team of engineers and chemists. We adhere to strict testing guidelines created by and for experienced lash professionals. Join us in the Lab!

Zach Chipman
Proprietary Education

Ceaseless Innovation

At our core, we are innovators. We are constantly reinvesting and leading the industry with our innovative technology, products, ideas and education.


Highest Standards for Quality

We are committed to providing best in class, boundary-pushing innovations faster than our competitors, all while not sacrificing on quality and efficacy.

Bella Community & Quality Perk Programs

Bella Lash Lab

At Bella, we pride ourselves on transparency. Join us in the Lash Lab to see how we are pushing the boundaries of beauty & science. Follow us on social for behind the scenes #LashScience content.

Our Lash Science™ Team

Meet the leadership behind Bella's LashScience™.

Haley Chipman
Hayley Chipman

Founder, Master Lash Artist
Registered Nurse

Zach Chipman
Zach Chipman

CEO, Head Engineer
Bachelor of Science - Mechanical Engineering

Daren Heaton
Daren Heaton

VP of Research and Development
PhD. Biochemistry

On The Blog